Intel to sell Medfield reference design through Orange

After Lenovo and Motorola, Intel has now collaborated with Orange to bring a Medfield-based smartphone to the market. The phone in question, codenamed Santa Clara, has been designed and developed by Intel and is the same reference unit or FFRD (Form Factor Reference Design) that Intel showed off back at CES when they announced Medfield.

Unlike most other reference units, the Santa Clara has been designed not only to show off the platform's capabilities but can actually be used by the customer as a day-to-day handset. This means it has a fairly standard shape and size, which measures 123mm x 63mm x 9.99mm and weighs in at 117g. The Santa Clara has an Intel Atom Z2460 SoC, 1GB of RAM and 16GB of inbuilt storage. It will release with Android 2.3 Gingerbread, with an Ice Cream Sandwich update coming up, which we have already seen in action on the Lenovo K800 that was displayed at CES so it shouldn't take long.

The partnership with Orange is unique because for the first time a chipset manufacturer is selling its FFRD directly to a carrier instead of going through an OEM. Although Intel already has deals in place with both Lenovo and Motorola, Medfield devices from them should take some more time, especially Motorola, whose Medfield lineup will not arrive before the year's end. By partnering with Orange, Intel is able to considerably speed up the process and get Medfield devices out there in the hands of the consumers as quickly as possible.

Other details on Santa Clara are sketchy right now but we should be hearing more from either Intel or Orange soon.

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Intel to sell Medfield reference design through Orange

After Lenovo and Motorola, Intel has now collaborated with Orange to bring Medfield-based smartphone to the market. The phone in question, codenamed Santa Clara, has been designed and developed by Intel and is the same reference unit or FFRD (Form Factor Reference Design) that Intel showed off back at CES when they announced Medfield.

Unlike most other reference units, the Santa Clara has been designed not only to show off the platform's capabilities but has also been tuned to be used by the customer as a day-to-day handset. This means it has a fairly standard shape and size, which measures in at 123mm x 63mm x 9.99mm and weighs 117g. The Santa Clara has an Intel Atom Z2460 SoC, 1GB RAM and 16GB internal memory. It will release with Android 2.3 Gingerbread but will be upgraded to Ice Cream Sandwich in future and we have already seen it running on the Lenovo K800 that was displayed at CES so it shouldn't take long.

The partnership with Orange is unique because for the first time a chipset manufacturer is selling its FFRD directly to a carrier instead of going through an OEM. Although Intel already has partnerships in place with Lenovo and Motorola, Medfield devices from them should take some more time, especially Motorola, whose Medfield devices will not arrive before the year's end. By partnering with Orange, Intel is able to speed up the process considerably and get Medfield devices out there in the hands of the consumers as quickly as possible.

Other details on Santa Clara are sketchy right now but we should hear more from either Intel or Orange soon.

Source

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Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

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Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

Source

View the original article here

Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

Source

View the original article here