Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

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Sony Ericsson is now Sony Mobile Communications

Back in October, Sony had announced that it will be purchasing Telefonaktiebolaget LM Ericsson's 50 percent stake in the Sony Ericsson joint venture for €1.05 billion, turning it into a wholly owned subsidiary of Sony. And although the deal was supposed to finalize in January, it took a bit longer than that but the process is finally complete.

Starting today, Sony Ericsson will be officially known as Sony Mobile Communications. Every new phone launched from the company will bear only Sony's name, and we have seen a couple of them already. However, the existing range of devices out in the market will continue to bear the Sony Ericsson name.

Source

View the original article here

Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

Source

View the original article here

Sony Ericsson is now Sony Mobile Communications

Back in October, Sony had announced that it will be purchasing Telefonaktiebolaget LM Ericsson's 50 percent stake in the Sony Ericsson joint venture for €1.05 billion, turning it into a wholly owned subsidiary of Sony. And although the deal was supposed to finalize in January, it took a bit longer than that but the process is finally complete.

Starting today, Sony Ericsson will be officially known as Sony Mobile Communications. Every new phone launched from the company will bear only Sony's name, and we have seen a couple of them already. However, the existing range of devices out in the market will continue to bear the Sony Ericsson name.

Source

View the original article here

Sony Ericsson is now Sony Mobile Communications

Back in October, Sony had announced that it will be purchasing Telefonaktiebolaget LM Ericsson's 50 percent stake in the Sony Ericsson joint venture for €1.05 billion, turning it into a wholly owned subsidiary of Sony. And although the deal was supposed to finalize in January, it took a bit longer than that but the process is finally complete.

Starting today, Sony Ericsson will be officially known as Sony Mobile Communications. Every new phone launched from the company will bear only Sony's name, and we have seen a couple of them already. However, the existing range of devices out in the market will continue to bear the Sony Ericsson name.

Source

View the original article here

Sony Ericsson range grabs 4 iF design awards

Sony Ericsson walked out triumphant from the iF design awards ceremony after scoring 4 trophies in the telecommunications category. The company's handset range didn't even need the help of the Xperia S, which is yet to hit the shelves, to do so well.

There were 4,322 entries for this year's iF design awards, divided into 16 categories and 100 of them got the iF gold award for exceptional design achievements. Sony Ericsson's lineup of Android smartphones accounted for three of the winners, while their Mix Walkman featurephone grabbed another award.

The honored devices were the rugged Xperia active, the compact Xperia ray and Xperia mini and the music-centered Mix Walkman. Quite the achievement for the soon-to-become Sony company, considering that those handsets are actually quite different from each other in terms of aesthetics.

According to the jury, the takeaway from this year's iF awards is: ?The interplay of different textures, of matt and high-gloss finishes and of tactile and colored surfaces is particularly to the fore this year and serves, primarily, as a means of differentiation in the marketplace."

Source

View the original article here