United Breweries Ltd, the manufacturers of Kingfisher brand of beer had organised a Twitter led on-ground initiative called The Mumbai #KFBeerUp. According to the company, the event had more than 125 Kingfisher fans marking their presence and living the Good Times at Bonobo (Bandra).
Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd said, “Kingfisher believes that Twitter can be used beyond the virtual space and #KFBeerUp has added a new meaning to ‘experiential marketing’. The objective is to create a channel in the online world where consumers can get together on the GOOD TIMES platform.”
Like This | 0 Comments
No comments:
Post a Comment